How to Do a Website Audit to Improve SEO and UX in 10 Steps

Go through all your SEO issues in the All issues overview report. Each issue is properly categorized, shows its importance and tells you how many pages are affected by it. Health Score gives you a high-level overview of your SEO performance based on the number of errors found. The best SEO reporting tool for you really comes down to how much flexibility you need, and how quickly you want to get things done. One of the standout features of My Reports is the built-in AI Summary tool.

Also, ensure that you’re providing your audience with the information they want. If someone is conducting a query like “What’s the best way to cook a turkey? This is also an opportunity for you to find keywords you may not rank for currently. Upon conducting your SEO audit, you’ll want to analyze your competitors to determine how you stack up against them. You’ll want to check your index status report in the Google Search Console.

For instance, Google’s algorithm can index the wrong version of a page and it will get into the SERP. Or the whole website may be poorly indexed and considered spammy due to the huge number of duplicates. Essentially, orphan pages are lost pages, no longer connected to the internal linking structure of the website.

An SEO audit refers to the process of evaluating various elements of a website that impact its performance in organic search. And for search engines, it’s reinforcing that the text underneath refers to the features of that particular product. An SEO audit tool will crawl your site in the same way Google does. And it will highlight the issues that might be holding you back in search. For example, if only a few domains link to you, you must get links from related domains. Your task is to create a list of possible websites for guest blogging or blogger outreach campaigns.

This indicates that searchers are in learning mode, not buying mode. Most pages ranking for “headphones” are product or category pages. This indicates that searchers are in buying mode, not learning mode. Paste in a URL, and it’ll kick back a “speed score” for both desktop and mobile. Since 2004, OuterBox has provided professional SEO audit services to hundreds of businesses across the country. From B2B SEO to eCommerce SEO, we have unrivaled experience crafting custom digital business solutions for enterprise organizations.

What SEO audit score should you aim for?

To improve your score, seek external links from high-authority pages that outrank yours. Google recognizes the value of these pages, so the links lend credibility to your content quality. In 2023, mobile devices generated over half of all global website traffic. Google incorporated mobile indexing in 2019, and it’s been a crucial ranking criterion for content ever since.

Ahrefs

They show which pages are crawled, how often, and what the bots do. To learn more, check out this guide on how to start a link building campaign with the Link Building tool. Having multiple versions of your website accessible to search engines can seriously dilute your SEO efforts. With a reputation for client satisfaction, SEO Anomaly WebFX provides proven — and trusted — SEO audits and implementations.

• That’s why it’s so important to review and improve your contextual links during your SEO audits.
• In that regard, it is important to improve your website speed.
• For internal links, you should ensure that all the pages you link to are active and accurate.
• For example, a small agency is often an excellent partner for a startup.

With Core Web Vitals influencing rankings, it’s essential to guarantee seamless loading times and visual stability. The pages with duplicate titles and meta description tags are likely to have nearly identical content as well. Your pages will never show up in search without proper HTML tag optimization.

If the above list does not make much sense to you, you better hire a developer or SEO expert to do the work for you. It will not cost you a lot, and you have to do it to improve your SEO rankings and conversions. From my experience talking to clients, handling website page speed is one of the most challenging tasks, at least for non-technical users. Lighthouse is an effective tool for identifying a range of improvements related to mobile usability, which is a critical aspect of the page experience. For Largest Contentful Paint (LCP), which measures loading performance, ensure that the largest content piece on your page loads within 2.5 seconds.