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It enables you to look at the data within various time frames or compare two time periods. In each report, you can further segment the data to see detailed results based on your specific needs. The reports are divided into 5 main categories based on what kind of data they provide. The report you’ll spend…

While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor. An SEO audit enables you to examine your site’s overall performance. While most SEO audit services are “one and done,” our iterative approach allows us to make shifts and changes as we progress…

Google also displays SERP features (non-standard results) to enhance the search experience. Search engines work by crawling, indexing, and ranking content on the internet. Search engines are somewhat secretive about the systems they use and constantly change them to improve search results. By optimizing your website and content according to these systems, you can gain…

It is no longer publicly available, but it still plays a major role in how pages are ranked on search engine results pages. Go to the “Issues” tab, type “external” in the search bar, and review any findings. Internal links are hyperlinks that point to other pages on the same site. For example, a link…