How To Perform An SEO Audit in 15 Steps With Checklist

While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor. An SEO audit enables you to examine your site’s overall performance. While most SEO audit services are “one and done,” our iterative approach allows us to make shifts and changes as we progress toward the end goal of your website optimization. Keep in mind when we perform the SEO audits, we are often making iterative suggestions as we find the most problematic errors in our review. All these tools and more come together to help us understand your current SEO position – and your potential for the future.

Step 12: Conduct regular technical SEO audits with the help of the SEO audit checklist

If you don’t get a nice listing, as explained above, then this means that there are several issues with your website. The second way is to compare your Google organic traffic for the dates Google released an algorithmic change. You should find out when the penalty was imposed and why your website was penalized. Then, you should create an action plan to correct the issues and remove the penalty.

Content is the backbone of any website, so it’s a must for auditing. They have a clear menu at the top, images, and a block-like orientation that separates the different sections of their site. You want your website to have a modern, branded feel that represents your company. For this reason, detailed or custom styling is a common feature of web design services. Review Google’s BHS Links documentation to better understand these errors and how they apply to your site. Running this SEO audit gives you three things to take action on to improve SEO.

Make Sure Your Site Is Indexed

For instance, an SEO audit reviews the title tags of your webpages, which relates to content marketing. For a quick refresher, title tags serve as the title of your webpage in search results. In the example below, you can see the title tags, like “Pellet Stoves – Mobile Home Repair,” outlined in yellow. If you’re looking to save money by only auditing a few of your webpages, don’t.

Marketing Tips

• For a quicker check, you can also use the PageSpeed Insights tool.
• Interaction to Next Paint (INP) measures interactivity; aim for an INP of less than 200 milliseconds.
• We know from the Google algorithm leak that Human Quality Raters may significantly impact Google’s algorithm.
• – They spotlight issues affecting your website’s performance, boosting rankings.

The public sitemap is one that users can access to review the pages of your site, like the index of a book. Within the robots.txt file, you can include sections for specific (or all) crawlers with instructions (“directives”) that let them know which parts should or should not be crawled. These elements also present problems from a usability perspective. Visitors are often looking for a very specific piece of information when visiting your site. If they have to sit through a 10-second visual introduction before they can find your hours of operation, you’re going to have a pretty frustrated visitor on your hands.