9 SEO examples you can copy and learn from in 2025

What actually constitutes quality, targeted, EAT-friendly, and SEO-optimized content? Learn all you need to know about technical SEO to build better websites for visitors and search engines. SEO (Search Engine Optimization) is the set of practices and actions aimed at increasing a website’s organic traffic from search results. SEO is one of the most important and effective marketing channels for various types of businesses. We studied almost one billion web pages and found a clear correlation between referring domains (links from unique websites) and organic search traffic. For example, most top-ranking pages for “avocado seed” are blog posts serving as how-to guides for planting the seed.

• Keyword research involves identifying the terms and phrases your target audience uses to search for information.
• Review your competitors’ websites to see if they’ve established local partnerships, and then see if those partners have linked to or mentioned them on their sites.
• While dofollow is not a link ‘rel’ attribute, the term has become widely used when referring to standard links.
• Local SEO and general SEO share a common foundation but differ in focus.
• To rank prominently for your target keywords, you need to create quality content—accurate and original content that satisfies search intent.
• Organic results are the non-paid listings that appear based on the search engine’s algorithm, while paid results are sponsored listings that appear at the top and bottom of the page.

How to Create an SEO Strategy Template Included

However, organic results tend to have higher click-through rates because users often trust them more than ads. Organic results can also generate sustained traffic at little to no ongoing cost. Paid results don’t always appear on search engine results pages (SERPs). When they do, they usually appear at the top with a „Sponsored“ or „Ad“ label. Keywords play a very important role in SEO, Keywords are basically those words or phrases that summarize or describe the content of your webpage.

SEO e IA: potencia tu estrategia de optimización con inteligencia artificial

Technically, the clicks from organic search are free, but ranking your website to get those clicks requires time, effort, and potential financial investment. You might need to invest in SEO tools, hire experts, or spend significant time learning and implementing SEO strategies yourself. Start by generating ideas from competitor analysis and your current rankings.

We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know. This chapter-by-chapter glossary will help you get a handle on all the new words. While ads are a part of the internet and are meant to be seen by users, don’t let them become overly distracting or prevent your users from reading your content.

These should just be used to split up your content to make it easier for visitors to read, not as a means to stuff keywords into prominent places in your pages. For example, let’s say you were running the website of an online pet store. You might be wise to create one keyword grouping for all your BHS Links dog-related products, then one for all of your parakeet-related projects, etc.

Answers to search queries pulled from a top-ranking page that show up near the top of the SERP. If you’ve read anything about SEO before, you’ll know there’s lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know. You can start building your reputation with Semrush’s Link Building Tool. For example, people who search „best PRODUCT TYPE“ are typically looking for product recommendations, reviews, and comparisons to help them decide which specific product to purchase. Local SEO is the process of improving your visibility in location-based search results.