100% Free SEO Tools

If technical SEO is your top priority, Screaming Frog’s crawling tool is your best bet. Join over 85,000 SEO professionals and agencies in getting your website’s SEO up to the latest standards. „SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.“

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That means you can verify the content is both human-written and original, all in one place. Originality.ai detected that every SEO Anomaly article was AI content and had a 99.94% accuracy score. Which means you can systematically improve your content to exactly match what Google wants to see.

SEO Tools F.A.Q.

For instance, the tool’s depth can be a bit hard to learn for beginners, and its paid plans can be a major reason for concern for small businesses. Conversely, large enterprises might find the investment justifiable for the breadth of insights offered. However, what sets Semrush apart is its Competitor Analysis tool. You can monitor your competitors‘ SEO strategies, including their keyword rankings, advertising strategies, and backlink profiles.

Though it may not have all the advanced features of higher-priced competitors, it hits the sweet spot between affordability, usability, and functionality. Similar to Surfer SEO, it has a feature that provides a fully-written 1,500-word blog post in minutes. The AI handles the writing while simultaneously applying SEO optimizations throughout the process. You can also audit and improve existing content to boost its ranking potential.

While there’s no free trial, Ahrefs does provide a free Webmaster Tools package with limited functionality for site owners. Like other best SEO tools for agencies, Ahrefs offers paid add-ons such as Report Builder, Project Boosts, and Content Kit. We recommend SE Ranking for agencies seeking solid SEO tools without breaking the bank. Its powerful features, intuitive interface, and competitive pricing make it well-suited for mid-sized agencies managing multiple clients. I appreciate it because it offers a thorough on-site analysis covering everything from meta tags to broken links and speed metrics. I always keep a few of these free tools in my arsenal because they save me time, help me uncover hidden issues, and point me in the right direction to outrank competitors.

The 29 Best Free SEO Tools for 2025

This tool is ideal for creators focused specifically on YouTube, not those looking for broader website SEO features. But if video visibility is your goal, TubeBuddy is a straightforward, budget-friendly choice that gets the job done well. Once you know what you need, you can then search for software that helps you accomplish your goals.

• In addition, Screaming Frog will show you where you need to optimize your website’s speed as slow loading times can also impair your SEO efforts.
• Instead of producing generic AI text, Frase crafts high-quality, SEO-optimized content directly influenced by top-ranking search results.
• Keeping track of who contacted who, updating last status, remembering to send follow-ups, coordinating and updating templates, it’s all a massive pain that takes up way too much time.
• Before you commit to an SEO tool, test it out to ensure it’s user-friendly.

Choose the local keywords and search locations you want to track. Backlink Analytics allows you to analyze your own and competitors’ backlink profiles. SEOptimer is a comprehensive website SEO auditing tool that makes website monitoring simple. Their SEO crawlers scan your site page by page, identifying problems and offering actionable recommendations on improving your site for better online visibility and performance. WooRank is a website optimization tool that leverages in-depth website reviews to help you understand when and where to optimize your site for SEO. WooRank offers actionable SEO optimization recommendations customized to your business’s unique SEO efforts and keeps tips precise and focused for easy implementation.

It’s a useful free tool to help you crawl your site for errors, which is important because you can’t fix what you don’t know is broken. You can get started with Semrush with a seven-day free trial. Monthly and annual plans are available; you’ll save up to 17% when you pay annually. Semrush offers three plans that range from $117.33 to $416.66 per month. You will receive a full refund if you decide to cancel your subscription within seven days of subscribing.

You can also count on the tool to generate XML sitemaps so you can help Google find your pages and, hopefully, rank them. In addition, Screaming Frog will show you where you need to optimize your website’s speed as slow loading times can also impair your SEO efforts. If you’d like to improve your Google business profile and local SEO, Localo is your best bet.

Get relevant keyword ideas to drive more search traffic from Bing. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s just starting out in SEO. Managing SEO at scale requires more than just research and optimization tools. With the paid plans, you can also predict long-term trend trajectories. It provides AI-powered outreach templates, automatic follow-ups, and integrates with SEO tools like Semrush, Ahrefs, and Moz.