10 Steps To Optimize Your Facebook Page & Boost Visibility
A winning strategy is not just about posting what you want to share—it’s about aligning your content with what your audience needs and enjoys. In the Pages section of your Facebook profile, click the “Create New Page” button. It will show the options to start setting up your Facebook business page. Think of your Facebook page as an online presence that connects your brand with potential customers and other loyal fans. So, if you’re not already logged into your personal account, log in now. Then, either head to the Create a Page link or navigate to the Pages menu through the top menu button.
- You can run polls, and surveys or host Q&A sessions to foster a sense of community.
- For example, if you select Restaurant, you’ll fill in the address and phone numbers for your location(s) along with your business hours.
- Now that you’re done creating your business page, it’s time to start promoting it.
- Plus, you can check what days and times your fans are online by going to Page Insights then Posts.
Monitor your page analytics
Using Facebook to find local businesses is one of our top Facebook trends spotted recently. Even national or global brands can tap into this trend with content creation that speaks to very specific target audiences. It helps track metrics like reach, engagement rate, impressions, shares, and more. You can track what people are saying about you, your top competitors, your products — up to two keywords tracking anything at all over the last 7 days. Click your profile image and from the drop-down list, choose your business page. In the left menu, click the name of your Page, then click Settings.
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Once clicked, you’ll notice several new options for controlling different aspects of your page. The final https://www.facebook.com/jackpotjillonlinecasino/ step is to familiarize yourself with the general page settings. One of the most critical steps when creating a business page on Facebook is to claim your unique username. Tell users what your business does and what services you’re offering. The page description is shown by default on the left sidebar when users view your page. Choosing a relevant category is important for increasing your Facebook visibility.
We connected with dozens of social marketers for their top tips to modernize your Facebook Page strategy. Every Hootsuite plan includes everything you need to get started with social listening. Plus, Hootsuite can be used to manage profiles on many platforms—Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest—so you can manage all your social efforts in one place. Double-check you’ve got the right person, since there may be more than one with the same name.
You can then post your products on Facebook Marketplace or promote them using paid ads. This is shown below the cover image and remains visible as users scroll through the page. Other notable features of business pages include the ‘Call to Action’ button, which is displayed below the cover image and is always visible as users scroll through the page.
And, of course, before everything is permanently deleted, you’ll be asked for your password once more just to make sure you really mean it. If you select Deactivate Page, you’ll just be prompted for your password before everything is temporarily shuttered. You’ll get a pop-up box with the options to temporarily deactivate or permanently delete your page. Keep in mind that the contact information you supply here will be public. You don’t need to provide your email address or phone number if you don’t want to.
This option specifically handles the conversion and will carry over your friends and followers to your new page. To maintain a successful Facebook page, you need to ensure you’re posting consistently. A good way to establish this is to create a content calendar and plan for content ideas in advance. To connect your Instagram to your Facebook page, you need to have an Instagram business profile.